Mohamed Merhari Alias Momo is a music consultant and the co-founder of L'Boulevard festival who’s the largest and most important urban and contemporary music festival in North Africa since 1999, featuring 50 bands over four days, and reaching a live audience of 130,000 people.
The annual event showcases new talent from the worlds of Hip-Hop, rock and jazz fusion from all over the world.
Rewarded by the British Council in 2006 as «The International Young Music Entrepreneur of the year», Momo has also been classified as one of the 50 most influent persons in Morocco by Telquel Magazine (First french speaking weekly magazine in Morocco).
He is co-founder of the EAC-L’boulvart, the main cultural association in urban arts (music but also, music documentary, video Arts, graphic Arts, Street Art, etc).